Search & Digital Marketing ยท 17 of 22

Marketplace Listing Optimisation

Amazon, eBay and Etsy listings optimised for search, conversion and margin.

What we help you achieve

Marketplace customers need accurate product information and a clear reason to choose an item. We review listings in the context of each selected channel, including catalogue structure, product attributes and the information buyers use to compare offers. Recommendations also consider how stock, fulfilment and returns affect the customer experience.

Who this service is for

For retailers improving an existing marketplace catalogue, adding a new sales channel or addressing inconsistent product information across listings.

What your project can include

Your proposal confirms the deliverables selected for your project.

  • A listing and catalogue review for the marketplaces and products in scope.
  • Recommendations for titles, attributes, descriptions and product imagery briefs.
  • A prioritised correction plan for missing or inconsistent product data.
  • A channel handover covering listing maintenance and relevant operational dependencies.

Scope, timing and budget

Catalogue size, product categories, account access and available assets determine the scope. Marketplace rules and seller permissions are checked for the chosen channel. Advertising, account reinstatement, photography and fulfilment services are separate unless explicitly included. Listing improvements cannot guarantee platform placement or sales.

Example engagement

How a project like this can run

A product range with inconsistent sizes and variant names could be reviewed as a catalogue, with standardised attributes and clearer descriptions that help buyers select the intended item.

Illustrative scope, not a reported client result. Your project is defined after discovery.

Questions about this service

Can you optimise the same copy for every marketplace?

A shared product data source helps consistency, but each channel has its own fields, customer expectations and requirements. We adapt the listing structure to the platform rather than copy every element unchanged.

Does this include marketplace advertising?

Only if it is included in the proposal. Listing quality, paid promotion and fulfilment are separate workstreams, and the scope should explain which of them is being managed.

Related services

Start with your current challenge

Tell us what you want to improve, which systems are involved and any deadline you are working towards. We will review the enquiry and contact you to clarify the brief and arrange a suitable next step.

Discuss this service

Read about pricing, ownership and working with ORCA